About 94% of respondents expressed their intention to increase the number of virtual events in 2022. The event industry is slowly returning to normal despite the challenges arising from the Covid-19 crisis.Ī recent survey by Kaltura found that 92% of organizations switched to virtual events in 2021. What Is Event Tracking and Why Does It Matter? So, what should you look for in event tracking tools? And do you need them in the first place? Let's find out. Chances are, you want to choose one that's intuitive, scalable, and user-friendly. Some can actually make things more difficult. The problem is that event management apps often have lots of features that you'll likely never use. Depending on your goals, you may use it to personalize the attendees’ experience, determine the impact and quality of events, boost engagement rates, and much more. These apps and software programs can provide insights into your target audience, making it easier to plan things out. What you should do instead is use event tracking tools to collect relevant data. In this digital era, you can no longer rely solely on media perception for measuring event success. For example, you may want to use this information to identify the best marketing channels and track conversions.

Whether you're holding a conference, business meeting, or company-sponsored event, it's essential to track the attendee's journey. Event planning requires more than just finding reliable vendors and choosing the right location.

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